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New Relationship Marketing: Interview With Mari Smith – Part 2

This is our second of two posts from our interview of Mari Smith about her latest book: The New Relationship Marketing. In Part II, we asked Mari these questions: Can you speak to us more about...

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The Marketing Persona: 4 Benefits of Using a Persona

I was thinking about how teams prepare to play each other during March Madness. All of them use scouting reports that outline the unique ways a team likes to play. The reports are fairly basic, but...

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Twitter: 6 Tips for an Effective Strategy

Have you just started out on twitter? Or have you been on twitter, but never really developed a strategy? Figuring out when, how, and what to tweet can be quite a daunting task… I know that it was for...

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ASAE #Tech12: Connecting Technology & Real Life

As CEO of an Industry Partner in ASAE, sales doesn’t come easily to me. I’m not comfortable with being promotional.  So when I attended the annual conference in Dallas, I struggled with engaging...

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Digital Marketing: 3 Things Dave Matthews Band Can Teach Us

Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing  for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert...

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Content Marketing: What Is It?

Marketing Overview Summary First there was Integrated Marketing. Then there was Direct Marketing. Then Online Marketing, Search Engine Marketing (SEM), Digital Marketing, Social Media Marketing and...

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Marketing: A Gardener’s Almanac

Do you spend much time in the garden?  Is it a chore or therapy? I am an avid gardener. Sometimes I have trouble falling asleep at night, planning my gardening activities for the weekend. Or, I wake up...

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Digital Marketing: 3 Things Dave Matthews Band Can Teach Us

Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing  for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert...

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HOW TO USE TWITTER 4 BUSINESS

© Thinkstock I once heard someone compare the conversation on Twitter to that of a cocktail party—short interactions meant to make a quick impression.  Where’s the value in that? There may be more than...

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12 Best Practices for Twitter Cards

There are three basic elements to all Twitter cards: the image, the Call to Action (CTA) and the tweet copy.  Your image should show off the business.  The headline and CTA together call out the offer....

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